Privacy Policy
Last Updated: 2026
This Privacy Policy explains how davidfranklinblacksmith.co.uk ("we," "us," "our," or the "Site") collects, uses, and protects your personal information. We are committed to safeguarding your privacy and complying with applicable UK and international data protection laws, including the UK General Data Protection Regulation (GDPR).
Information We Collect
We collect the following types of information:
- Personal Information: Name, email address, and other details you voluntarily provide through contact forms or subscriptions.
- Technical Information: IP address, browser type, device type, operating system, and pages visited.
- Cookies: Small files stored on your device to enhance your browsing experience.
- Usage Data: Information about how you interact with our Site, including clicks, time spent on pages, and referral sources.
How We Use Information
We use collected information for the following purposes:
- Website analytics to understand visitor behaviour and improve Site performance.
- Affiliate tracking to monitor referrals to partner casinos and gambling operators.
- Site improvement and optimisation of content and user experience.
- Responding to enquiries and providing customer support.
- Compliance with legal obligations and fraud prevention.
Cookie Policy
We use the following types of cookies:
- Essential Cookies: Required for Site functionality.
- Analytics Cookies: Track visitor behaviour using Google Analytics and similar tools.
- Affiliate Cookies: Enable partner casino tracking and commission attribution.
- Marketing Cookies: Used for remarketing and advertising purposes.
You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling certain cookies may affect Site functionality.
Third-Party Links
Our Site contains links to third-party casinos, betting operators, and affiliate partners. We are not responsible for the privacy practices, content, or policies of these external websites. Each casino and gambling operator maintains its own privacy policy. We encourage you to review their policies before providing personal information or creating accounts. Your use of third-party sites is at your own risk.
Your Rights
Under the UK GDPR and applicable data protection laws, you have the following rights:
- Right of Access: Request a copy of your personal data.
- Right to Rectification: Correct inaccurate or incomplete information.
- Right to Erasure: Request deletion of your data (subject to legal obligations).
- Right to Restrict Processing: Limit how we use your information.
- Right to Portability: Receive your data in a structured, portable format.
- Right to Object: Opt-out of marketing communications and certain processing activities.
- Right to Lodge a Complaint: Contact the Information Commissioner's Office (ICO) at ico.org.uk.
Data Retention
We retain personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy. Analytics data is typically retained for up to 26 months. Affiliate tracking cookies are retained for up to 90 days. You may request deletion of your data at any time, subject to legal retention requirements.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or need to report a data breach, please contact us at:
Email: privacy@davidfranklinblacksmith.co.uk
We will respond to all data subject access requests and privacy enquiries within 30 days in accordance with UK GDPR requirements.